Google, Android have some severe remarks for Apple’s iMessage ‘bullying’.
Hiroshi Lockheimer who is the Senior Vice Head Of State of Operatings Systems and Ecosystems at Google, sent a tweet tagging a story regarding Apple’s iMessage being exceptionally popular in the middle of “tweens”. He straight corresponded Apple’s behaviour with intimidation as well as also asserted that this being rejected of RCS by the American iPhone maker does not agree with their marketing ideas of humankind as well as equity.
In his tweet he claimed, “Apple’s iMessage lock-in is a documented technique. Using peer pressure and intimidation as a way to sell products is insincere for a business that has humanity as well as equity as a core part of its marketing. The standards exist today to repair this.”.
What is RCS?
The Rich Communication Services is like the following step in SMS evolution. Given that also prior to the development of mobile phones, text has actually been the best default messaging service. The introduction of RCS has actually long remained in the pipe as well as it prepares to bring some WhatsApp-like functions to text, which includes, keying indicators, chat bubbles, reviewed invoices, and also the capacity to send top quality pictures. Generally, the messaging service will be much quicker.
If Apple makes a decision to open to the new RCS requirement, iMessage will not have the exclusivity of these features. The rebuke originating from Google’s top-tier executives shows that the search titan has actually had its fill with Apple’s plan on iMessage.