Haier India aims to reach 100 billion in revenue by 2024

Haier Appliances India (Haier India), a global leader in home appliances and the world’s number one brand in major appliances for 14 years, aims to achieve a turnover of INR 10,000 crore by becoming a one-stop solution for all home appliances and consumer electronics by the end of 2024.

With a strong focus on customer centricity, the company has introduced several industry-first features such as 3 Door Side-by-Side (SBS) refrigerators, Bottom Mounted refrigerators (BMR), Glass door refrigerators, Self-Clean Inverters and Anti-scaling technology in Washing Machines, shock-proof technology in water heaters, self-cleaning in Air Conditioners, and many more.

Speaking about the same, Mr Satish NS, President of Haier India said, “We at Haier India, constantly thrive on the ever-evolving IoT/digital and customer transformation trends to bring in the best-in-class innovation that truly benefits the Indian consumers of today. Rooting our alignment with the Government’s ‘Make in India’ initiative, we have one of the largest manufacturing hubs for all domestic supplies in the country and expanding our export base as well. Product innovation and customer-centricity lie at the ethos of our growth trajectory and hence we are focused to bring in the best-in-segment products that are researched, designed, and manufactured in India. With year-on-year growth, an industry-leading product portfolio and, an elevated customer experience, we are set to strengthen our presence in the Indian market to the next level,”

Growth Opportunities

Haier Appliances India has invested significantly in recent years to establish a robust production capacity of 1 million units of Air Conditioners, 1.5 million units of Washing Machines, and 3 million units of Refrigerators annually at its cutting-edge manufacturing facilities in Greater Noida and Pune. The company’s future plans include expanding production capacity by 25% by 2024 through the second phase of expansion at its Greater Noida plant and investing Rs 1,500 crore by 2025 to drive backward integration and localisation of components. Haier India is committed to advancing its presence in the Indian market with a focus on growth and innovation.

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