Post the Indian Premier League 2023, JioCinema to start charging for its content?

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Highlights
  • According to reports, JioCinema will shortly begin charging its users
  • Once the Indian Premier League 2023 is over, users of the Viacom18 OTT streamer will be charged

JioCinema, a video-on-demand and OTT entertainment streaming service, was launched on September 5, 2016. Viacom18 and Jio are its owners. Founded by Reliance Industries, the streamer’s content library includes television shows, films, web series, sports, documentaries, music videos, and more. It is available for viewing on the mobile app. It can also be viewed on a desktop or laptop computer through the JioCinema website. Currently, the streamer is in high demand as it is streaming the massively popular cricket league tournament, the Indian Premier League. Streaming the matches on JioCinema, the platform is minting viewership. In 2022, JioCinema was made available at zero cost for all OTT users, irrespective of the network. The Indian Premier League is viewed by lakhs and crores of people free of charge. But this is soon going to change, reports suggest. Read along to learn more.

JioCinema To Start Charging For Its Content Post-Indian Premier League?

According to reports, digital viewers and OTT enthusiasts will soon have to start paying for the content they stream on JioCinema. Reports say the streamer will levy membership charges on the users after the 2023 Indian Premier League, the men’s Twenty20 cricket league, concludes. However, there is no official confirmation of the same as of yet.

Also Read: Upcoming Bollywood Movies on OTT (April 2023): Dunki, Bloody Daddy, Tu Jhoothi Main Makkaar, and More.

Jio Studios Has Announced Over 100 Upcoming Projects

Recently, at the Jio Event held on April 12, 2023, Jio Studios announced the upcoming release slate of more than 100 movies and web series. The lineup includes big films like Dunki, Bloody Daddy, Stree 2, Bhediya 2, and many others. Jio Studios will bring to the OTT table, JioCinema, titles featuring big stars, promising to be a one-stop streaming service destination for users.

With the innumerable series and films ready to arrive on JioCinema, it seems like the streamer will give the mainstream OTT platforms like Netflix and Amazon Prime Video a run for their money. If the rumours that JioCinema will soon start charging its users are true, this might be because the streamer is expanding its content on a large scale. According to reports, the pricing strategy is being worked upon.

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