Ad Blockers Are Getting Banned From YouTube

• If you’re using Ad blockers on YouTube, soon YouTube will not allow it
• Some YouTube users are seeing pop-ups asking to disable Ad blocker to continue
• Here’s everything you need to know

First, it was YouTube Vanced; now, YouTube is banning Ad blocker extensions from YouTube. If you’re using an Ad blocker on the YouTube desktop website, YouTube will soon ask you to allow YouTube Ads or Try YouTube Premium in a popup that says, “Ad blockers are not allowed on YouTube.”

A Reddit user, u/sazk100, first pointed out this change from YouTube in the YouTube subreddit. The mods of the subreddit have confirmed this is an experiment from YouTube; the pinned comment from mods says, “Yes, this has been confirmed as an experiment by YouTube, confirmed by a YouTube employee that reached out to me.”

Google has responded to questions regarding banning ad blockers on YouTube to IGN. In a statement, it stated that “We’re running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium,” it added, “Ad blocker detection is not new, and other publishers regularly ask viewers to disable ad blockers.”

This would be first of a kind initiative from Google, outright banning Ad blockers from the platform. But it might be something Google has been working on for a long time. As there were reports earlier this year that Google would be kicking out Ad blockers from Chrome browser, this can be seen as a precursor to more of the changes coming from Google and its stance against Adblockers.

Ad blockers have remained a menace for Google as the company’s revenues depend primarily on advertising revenue. Ad blockers getting popular means the company won’t be able to make as much revenue as it would like. 

This would also be a welcome change for YouTube creators who rely on advertising revenue for income from YouTube.

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