Myntra Unveils AI-Powered Personal Style Assistant

Myntra, the beloved fashion e-commerce platform, has taken a leap forward by introducing an immersive and interactive feature that promises to revolutionize your online shopping experience. Say hello to ‘My Stylist’ – an innovative AI-powered addition designed to be your ultimate personal style companion. 

This game-changing functionality provides end-to-end automated guidance, eliminating the hassle of assembling the perfect outfit. With ‘My Stylist’ harnessing the power of advanced artificial intelligence, you’ll receive personalized assistance and recommendations, empowering you to curate your distinctive fashion statement effortlessly. 

How to use this? 

The My Stylist feature is a game-changer for both loyal and new customers as returning shoppers can effortlessly discover and shop for complete looks based on their recent app purchases, browsing history, and popular outfits generating high user engagement. New users can take advantage of the feature by uploading images of their offline wardrobe to get stylish pairing ideas. Additionally, all users can explore different outfit combinations by snapping or uploading pictures from their phone gallery. With just one click, My Stylist enables users to conveniently “shop the entire look” and elevate their fashion choices. Discover the power of personalised style with Myntra’s My Stylist feature.

Speaking about the ‘My Stylist’ feature, Raghu Krishnananda, chief product and technology officer, Myntra, said, “The launch of ‘My Stylist’ takes our commitment to democratising fashion using technology a notch higher! Powered by machine learning and AI-based technology, this first-of-its-kind innovation at scale in the fashion space in India is poised to further take the customers’ shopping experience to the next level by recommending looks with an understanding of fashion. Our team of experts has worked tirelessly to ensure that this feature is user-friendly and intuitive, and from what we have gathered since the launch, we are confident that our customers all across will love to have access to this expert stylist at their fingertips through the much loved Myntra app.”

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