Haier India debuts Next-Gen Front Load Washer enabled by AI

In a significant move, Haier Appliances India (Haier India), a global leader in home appliances and the world’s top brand in major appliances for 14 consecutive years, has introduced its latest offering to the Indian market. Haier India has launched its new AI-enabled 959 Direct Motion Motor Fully Automatic Front Load Washing Machines, aimed at enhancing the laundry experience for consumers across the country.

The launch aligns with Haier’s brand mission of ‘Make in India, Made for India,’ reflecting its commitment to providing innovative and affordable home solutions. Priced at INR 56,990, these next-generation washing machines are available through Haier’s official online store and various retail outlets.

Specifications and Features 

The 959 Super Drum Series of Front Load Fully Automatic Washing Machines stands out for its cutting-edge technology. These machines incorporate integrated Direct Motion Motor technology, effectively reducing vibrations and noise while extending the machine’s lifespan. Furthermore, they are equipped with Artificial Intelligence (AI) and Internet of Things (IoT) capabilities, ushering in a new era of smart laundry solutions.

To address the spatial constraints of Indian households, Haier has reimagined the design, making the machines slimmer and more adaptable to various spaces such as kitchens, washrooms, or balconies. A notable industry-first feature is the extra-large 525 mm Super Drum, providing ample room for clothes and improving washing efficiency. This larger drum minimises creasing, simplifies the loading and unloading of laundry, and saves valuable time for users. Additionally, the machines feature high-efficiency Anti-Bacterial Technology (ABT), ensuring the cleanliness and hygiene of the gasket and detergent dispenser. Additionally, the Dual Spray technology and the PuriSteam function work together to effectively eliminate bacteria, allergens, and mites during the washing process.

Haier’s Pillow Shape Drum design offers a delicate approach, minimising friction and safeguarding clothing items from potential damage. The unique configuration of the drum ensures gentle care through strategically positioned holes that reduce abrasion. These machines also feature integrated WiFi Control, allowing users to manage their laundry remotely through the Haier HaiSmart App, streamlining operations and offering the convenience of modifying settings from their smartphones. Users receive notifications on their phones, enhancing the overall user experience. Moreover, the 959 Series Front Load Fully Automatic Washing Machines come with a 5-year comprehensive warranty and an impressive 20-year warranty on the motor, providing consumers with added peace of mind. 

Also Read: Haier’s Onam Offer Bonanza: Deals on refrigerators, LED TVs, air conditioners, and more

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