Lyft’s price war with Uber yields mixed results

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Lyft’s strategy of slashing ride-hail fares to compete with Uber has resulted in slow and steady gains for the company, but competition remains fierce.  According to Lyft’s third-quarter earnings, reported Wednesday, Lyft’s active ridership numbers have increased sequentially quarter-over-quarter this year. In the three months ending September 30, Lyft recorded 22.4 million active riders, up […]

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