What you need to know about Twitter’s newest feature, Subscriptions, from Elon Musk

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Highlights
  • Subscribers get special access to Spaces and badges, enhancing the experience for dedicated followers.
  • Creators can set their own pricing from $2.99, $4.99, or $9.99, giving them control over earnings and content value alignment.

Elon Musk has just introduced an exciting feature called “Subscriptions” on Twitter, enabling users to monetise content in a whole new way. With Subscriptions, content creators can now earn revenue from their tweets, videos, newsletters, and more, while granting their subscribers access to exclusive Spaces and special badges as a mark of appreciation. It’s a game-changing move that empowers creators to connect with their audience deeper and unlock new possibilities for content monetisation on Twitter.

All about subscriptions 

Subscriptions on Twitter are poised to be a game-changer for content creators, as they provide an opportunity to generate a steady monthly income from their creations. In an exciting update, Twitter has announced that creators may even receive a share of the revenue generated from Subscriptions, rewarding their most loyal followers with exclusive access and bonus content. It’s a win-win situation that empowers creators to monetise their content while offering their dedicated audience an enhanced experience on the platform.

When will it be available? 

The subscription service is currently available in the US to people who meet the eligibility requirements. The Subscriptions program is open to them. You can purchase subscriptions on Twitter for iPhone and Android, as well as on twitter.com in the US, Canada, New Zealand, and Australia. Also, Subscription content can only be accessed from an iPhone or Android device.

What’s the eligibility criteria? 

As per Twitter’s guidelines, creators must be at least 18 years old, have a minimum of 10,000 followers, and have tweeted at least 25 times in the past 30 days. Additionally, accepted Subscription participants must maintain a minimum of 25 tweets every 30 days, as stated by Twitter. These requirements ensure that creators who offer Subscriptions are active and engaged on the platform, providing their subscribers with regular and valuable content.

As part of Subscriptions, creators on Twitter will have the flexibility to choose the pricing that suits them best. Twitter offers three price points to choose from – $2.99, $4.99, or $9.99. The price selected by the subscription creator during setup will determine the amount charged by Twitter for their subscription offering. This empowers creators to set a price that aligns with the value of their content, giving them control over their subscription pricing and potential earnings.

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