Amazon Prime Day 2023 shatters all records, becomes the biggest Prime Day event in India

Amazon Prime Day Sale 2023 was held on July 15 and July 16 in India. Every year, the company organises this sale as a way to reward its Prime members and offers a slew of discounts and offers. This year, there was a big build-up to Prime Day with Samsung, Motorola, iQoo and other mobile brands launching their smartphones that would be available at an introductory price. Amazon also confirmed that 45,000+ new product launches from over 400+ top Indian and global brands were on offer. And thousands of sellers, brands, and bank partners collaborated to help Prime members save a sum of over Rs 300 crores. 

As a result of all this, Amazon India touts this Prime Day to be their best shopping event ever. It further claims that 14% more Prime members shopped than the one organised last year. One of the many accomplishments was the record-breaking number of 22,190 orders placed by Prime members in a single minute.

Through a press release, Amazon also highlighted its same-day delivery concept. The company mentioned that one in three orders from metro cities got same-day delivery, and one in two orders across most Tier 1 & 2 cities received delivery within two days. 

Also read: Amazon Prime Day 2023 sale in India: Dates, offers, new launches, and more

Amazon Prime Day sales for smartphones and consumer appliances

Smartphones were among the thousands of product categories purchased in large quantities. According to Amazon, five mobile phones were sold every second during this year’s Prime Day Sale. It further mentioned that Tier 2 and 3 cities accounted for 70% of demand. Prime members reacted favourably to newly released smartphones such as the OnePlus Nord 3 5G, Samsung Galaxy M34 5G, Motorola Razr 40 Series, Realme Narzo 60 Series, and iQOO Neo 7 Pro 5G (review). However, the crown for the best-selling phone during this sale period went to Samsung Galaxy M34 5G (read our review).

As per the company, Prime Day 2023 witnessed several other categories making a remarkable impact. The large Appliances category experienced an overflow of orders, selling an appliance every two seconds. Premium audio brands like Sony, Bose, and JBL, saw a steep rise in sales, with one Noise Cancelling Headphone sold every 20 seconds. Thirty TVs were sold every minute, with premium 4K QLED and OLED variants seeing the highest demand.

Home Appliances and Kitchen products sold favourably during the sale. Customers enjoyed offers across mixer grinders and water purifiers from top brands like Havells, Philips, and Eureka Forbes. Mixer grinders, water purifiers, and water heaters recorded the highest sales. Tier 3 cities contributed more than 60% of the sales for these products. 

Amazon Pay 

Furthermore, as per the data shared by the company, Amazon Pay emerged as a popular choice among Prime members, with 45% of them using it for their shopping. Interestingly, 82% of the users were from Tier 2 & 3 cities.

Amazon Prime Video and Amazon Fresh

Prime Video released 12 movies and shows in the 30 days leading to Prime Day 2023. The titles released as a part of the Prime Day line-up received viewership from up to 4,490 Indian cities. International movies and shows released during Prime Day were streamed in 97% of Indian pin codes.

Amazon Fresh, the grocery delivery service, also had a successful run. It registered sales of more than 1 lakh litre of cooking oil, 7,000 kg of tomatoes, and 23,000 kg of sugar. The platform observed over 600 brands achieving at least a 200% growth during Prime Day.

Amazon Devices 

Amazon says that its devices saw a massive spike in their sales as Prime members bought a Fire TV, Echo, or Kindle device every 2 seconds. Fire TV Stick and Echo Dot 4th Gen were among the best-selling products during Prime Day. 

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