Starbucks Odyssey’s community lead sees NFTs as the best way to build brand loyalty

The NFT space may be down substantially from all-time highs, but brands and loyalty programs looking to reach fans in new ways can still find value, said Steve Kaczynski, co-author of the book “The Everything Token” and community lead for Starbucks Odyssey. “Brand anchors” to gated areas like reward programs are something that companies will […]

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